Brand Marketing Officer

Our client is a direct-to-consumer brand incubator focused on creating products that people love. Today, they own and operate a portfolio of brands with products that put you first. They take a unique approach to each brand and every product, making sure that they are fulfilling a real need while helping to shift the status quo.

Primary Objective: lead and drive the revenue growth, profitability, and brand equity of direct-to-consumer and third-party marketplace channels.

KEY RESPONSIBILITIES:

• Develop, execute, and manage quarterly and yearly marketing plans to achieve top-line revenue growth and profit targets.
• Manage the P&L of an e-commerce brand, ensuring profitability and sustainable growth.
• Work closely with media buyers to hit performance targets across various channels.
• Collaborate with creative strategy and CRO teams to develop and optimize advertising assets.
• Oversee and manage the brand team to execute marketing plans effectively.
• Hire and develop new team members to support brand growth.
• Communicate effectively with demand planning, finance, and product development teams to ensure alignment across departments.
• Identify and implement process improvements to scale the e-commerce brand efficiently.
• Analyze and report on marketing performance, making data-driven adjustments to strategies.
• Spearhead initiatives to enhance brand presence and customer engagement across all channels.

Performance Goals:

• Achieve an annual revenue growth rate as defined by company targets.
• Meet or exceed specified contribution dollar volume for the brand.
• Attain targeted contribution margin percentages, ensuring brand profitability.
• Successfully scale the e-commerce brand, meeting or exceeding growth targets.

REQUIREMENTS:

• Minimum of 4 years of experience in performance marketing, with a proven track record of driving revenue growth and profitability in direct-to-consumer and third-party marketplace channels.

• Demonstrated experience in managing the P&L of an e-commerce brand.
• Proven success in working with media buyers to hit performance targets.
• Experience collaborating with creative strategy and CRO teams to develop effective advertising assets.
• Track record of creating and executing quarterly and yearly marketing plans.
• Experience in hiring and managing a brand team.
• Strong background in scaling an e-commerce brand.
• Experience in developing and executing strategic marketing plans that align with business objectives.
• Proven ability to analyze and report on marketing performance, using data-driven insights to make adjustments.

Key Competencies:

• Results-oriented with a strong focus on achieving revenue growth, profitability, and brand equity goals.
• Excellent communicator, able to effectively liaise between different departments and stakeholders.
• Experience managing a team and achieving goal KPIs 
• Strong leadership skills, capable of managing and motivating a team.
• Financial acumen, with the ability to manage budgets and achieve targeted contribution margins.
• Data-driven mindset with the ability to interpret and act on performance data.
• Creative and innovative thinker, capable of driving brand differentiation and market competitiveness.
• Process-oriented, with the ability to identify and implement improvements for scaling operations.

Other Requirements:

• Understanding of the competitive landscape in direct-to-consumer and third-party marketplace channels.
• Willingness to travel as needed to support brand initiatives and team collaboration.

SALARY: €5,500 per month based on experience (before taxes).

BENEFITS:

• Amazing Office Environment.
• Paid Holidays and Vacation.
• Bonus Program.
• Company Events and Team Retreats.